Description

Digital Marketing Specialist

Responsibilities

The Digital Marketing Specialist will be responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms. You will use organic search campaigns, paid advertising, email marketing, social media, and other channels to increase brand awareness, build customer relationships and generate leads.

Job Duties Include:

• Create engaging, relevant content for various digital platforms including social media, landing pages, website, and email.
• Develop and execute organic and paid social campaigns to increase audience engagement and lead generation.
• Develop and track ecommerce campaigns such as Google Merchant Center, etc.
• Assist in creating, auditing, and optimizing paid search campaigns.
• Review and manage SEO content with outside vendor
• Collaborate with email partner to develop content and ensure alignment with marketing strategies.
• Monitor and analyze digital marketing performance metrics and implement improvements.
• Manage media library and act as lead in gathering digital content.
• Build and maintain landing pages for digital ads, promotions, and channel sales.
• Updating and maintaining website content
• Assist in development of content calendar

Skills and Qualifications

• BA or equivalent
• 3 years of proven experience in digital marketing including SEO, SEM, email marketing, social media, and content creation.
• Excellent written and verbal communication skills
• Detail oriented and highly organized; able to successfully manage and prioritize several concurrent projects with competing deadlines
• Able to work collaboratively and independently
• Photography, videography and editing skills are an asset
• Familiarity with digital marketing tools and platforms such as InDesign, Google Analytics, Klaviyo, Contentful.

About Walpole: Fencing, Gate & Pergola Experts

Since 1933, Walpole Outdoors has been the standard for handcrafted fencing, pergolas, and other outdoor products, meeting the needs of homeowners and professionals alike with an unsurpassed variety of styles and custom designs. 

Today, Walpole maintains its position as a premier outdoor living space company through a commitment to working with customers and by applying new techniques and technologies to ensure that the end result exceeds their expectations.

Join Our Team!

Our employees are the best in the industry! We are hiring team members who can utilize their existing skills, are interested in learning new ones, and are looking for opportunities to grow.